PROMOTION OF THE SITE

Is it enough to simply create a well-made site in order for it to be successful? Of course not, because it is necessary for a select audience to know of its existence. Therefore your site needs to be promoted.

The main task of the company WebOutsourcing is to support and to develop a client’s site. This is why, apart from traditional advertising, we offer services in which we surpass advertising specialists, in terms of technology, the research results at our disposal, and experience.

1. Promotion of a site through subject postings. Specific postings are made to specialized resources, which directly advertise your posting. In this way, in a short while, people have subscribed to the posting, and as practice has shown, a rather large number of people subscribe. Then, postings are formed so that there are references to more detailed information presented on the site

2. We conduct a serious audit of key words. We have an algorithm which shows the frequency of inquiries to words and word combinations. Among them we choose the most relevant for you and use them according to our methodology so that searchers can analyze them at their convenience. Our company specialists enter key words in the program code of the site that will make indexation by search engines easier. They register the site at such Russian searching engines as Yandex, Rambler, Aport, and Google. They install a counter as well to analyze how many people visit the site, and they present your site to an Internet business audience via subject postings.
   Promotion of the site in search engines . This is an exclusive service that allows the site to be seen according to desirable key words and word combinations not only in a search engine, but on the first pages of inquiry results. Anyone can register his site in a search engine, but this is not enough. The site should not only be correctly registered; it should be designed and built in such a way also that a searcher can index it with a high-value coefficient.
   According to various estimates, up to 96% of Internet users use search engines to find information. About 70% of Russian Internet users use the four leading search engines: Yandex, Aport, Rambler, and Google. This means that the basic factor for a site’s popularity is giving the address of the site as an inquiry result on the first pages of the search engine. In other words, via this service, the site of a construction materials seller would be found with an inquiry of, for instance, “finishing and construction materials”, or any other necessary key word or word combination; the result of such an inquiry would be seen on one of the first pages—not some hundredth item that no one would have the patience to page down to.
   The essence of promotion in search engines consists in “invigorating” necessary key words and descriptions in the HTML code of the site. And yet description of metatags, containing in fact the key words, is not enough. Integration of key words is carried out in accordance with each search engine’s indexation specifics. In addition to this, to strengthen the effects, alterations are made to the texts placed on the site.

3. Catalogues . In addition to attracting visitors from ratings, we also offer registration in subject catalogues. Despite a simple increase in visits to the site, qualified registration is powerful leverage for increasing sales, because the visitor to the catalogue is not only surfing the Internet – he is actively looking for specific information or goods; in other words he is your potential buyer or client.

4. Banner advertising
   Banner advertising by far has become one of the most studied, foreseeable and reliable methods of attracting new customers to the site. Approximately 60-70% of on-line advertising is banner advertising.